Takealot is South Africa's leading e-commerce retailer, offering a vast selection of products across various categories, such as electronics, home appliances, fashion, and more. With its user-friendly interface, responsive customer service, and fast delivery, Takealot is a top choice for many South African shoppers.
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Streamlining Supplier Onboarding and Operations
Recognising the importance of a robust lead generation and sales process, we started by gaining a comprehensive understanding of Takealot’s products, services, and target market. This deep insight allowed us to capture crucial information within Salesforce, equipping Takealot’s sales representatives with the data they needed to have meaningful conversations with potential suppliers.
Salesforce Sales Cloud played a key role in managing the opportunity process, automating status updates, and ensuring that no potential partnership was overlooked. To further optimise the onboarding process, we configured Salesforce to capture essential details such as contract information, pricing, and delivery requirements. This created a standardised and replicable process that saved valuable time and resources.
Custom Solutions for Enhanced Supplier Management
To ensure Takealot could monitor and reward supplier contributions effectively, we customised Salesforce to include buyable SKUs and implemented a point-based system to track supplier performance. These enhancements allowed Takealot to build strong partnerships with suppliers and drive growth through efficient management of a high volume of leads.
Driving Growth and Customer Success
With the streamlined supplier onboarding process and post-client management tools, Takealot experienced significant improvements in efficiency and effectiveness. The enhancements we implemented enabled them to build stronger supplier relationships, support their expanding operations, and continue driving customer success.
By leveraging our expertise and the powerful capabilities of Salesforce, Takealot has transformed its supplier onboarding process, setting the stage for continued growth and excellence in customer service.
Salesforce Sales Cloud
Enhancing Digital Advertising Sales Processes
Takealot had already implemented ADvendio but wanted to take their advertising sales processes to the next level. We began by analysing their existing processes and unique requirements, devising a strategy to enrich, improve, and automate their advertising sales workflows using ADvendio. The integration of ADvendio with Salesforce was seamless, ensuring smooth data flow between the systems.
Custom Workflows for Streamlined Operations
Leveraging Salesforce’s capabilities, we implemented custom workflows specifically tailored to Takealot’s needs, streamlining the campaign booking process on their website. These custom workflows enhanced visibility into customer interactions, improved forecasting accuracy, and expedited campaign approval times for the sales team.
Achieving Operational Efficiency and Growth
Within just two months, we successfully optimised Takealot’s digital advertising sales processes. The collaboration resulted in a streamlined and efficient digital sales division, with automated processes that allow the team to focus on nurturing customer relationships and driving revenue growth. By integrating Salesforce and ADvendio, Takealot can now make data-driven decisions and deliver exceptional advertising solutions to their suppliers.
The successful optimisation of Takealot’s advertising sales processes not only improved operational efficiency but also positioned them to continue driving growth in the competitive digital advertising landscape.
Salesforce
ADvendio
We don't have a public customer story for the selected customer