Superfoam Transforms Route Sales with Aforza

Addressing the Challenges of a Growing Route Sales Division

Superfoam’s Route Sales division, responsible for 45 routes serving small towns and retailers, faced significant challenges with their manual systems. Sales representatives lacked visibility into customer credit terms and account statuses, making it difficult to manage relationships and track sales effectively. The division managed a database of 3,000 retail customers using Google spreadsheets, which became increasingly unmanageable as the business grew. Recognising the need for a robust and scalable solution, Superfoam partnered with CloudSmiths to implement Aforza, a mobile and cloud-based application specifically designed for the Consumer Goods industry.

Implementing Aforza to Streamline Sales Processes

The project began with a pilot phase, migrating Superfoam’s Route Sales business to the Aforza platform. CloudSmiths, as a strategic Customer Success Alliance Partner (CSAP) of Aforza in Africa, leveraged their deep industry insight to deliver a solution that met Superfoam’s unique needs. The Aforza Consumer Goods Cloud, built on the Salesforce Platform, automated the entire ordering process, provided real-time access to customer credit information, and enabled sales representatives to work efficiently, even offline.

The implementation included tracking customer visits, order taking via mobile devices, and providing sales management with a clear view of sales rep activity. Real-time reporting on orders and seamless integration with Superfoam’s SAP Enterprise Resource Planning (ERP) system eliminated the need for time-consuming manual data entry. This transformation allowed the Route Sales division to operate more strategically, focusing on customer service and growth.

Realising Immediate Benefits and Planning for Future Growth

The benefits of the Aforza platform were immediately evident. The transition from a manual order-taking system to a mobile platform increased efficiency, allowing the Route Sales Manager to focus on strategic priorities and lead the team more effectively. Sales teams now have instant access to customer credit terms and outstanding balances, enabling them to make informed decisions in real time.

With the successful implementation of phases one and two, Superfoam is planning to extend the project to include their Van Sales division. This expansion will provide truck drivers with access to stock verification, delivery tracking, and payment confirmation before releasing stock. Additionally, the Aforza app facilitates market research by prompting sales reps to gather competitive intelligence while in the field, further enhancing Superfoam’s strategic planning and execution capabilities.

A Strategic Partnership for Continued Success

CloudSmiths’ role in this transformation was pivotal. By utilising the Salesforce ecosystem and Aforza’s tailored features, they delivered a solution that addressed Superfoam’s immediate needs and positioned the company for continued growth. The integration with Superfoam’s existing systems was seamless, and the flexibility of the Salesforce Platform ensures that future expansions and integrations can be handled efficiently.