Data-Driven Decisions and Enhanced Experiences for Dentsu

In collaboration with Google, we partnered with Dentsu to establish the DAN Creative Intelligence Unit, leveraging Google AI and ML tools to transform their YouTube advertising strategy. By analysing client's YouTube creative assets and gathering activity data, we provided actionable insights to ensure relevant and attention-grabbing video advertising. Through a comprehensive analysis of key dimensions such as people and product, the impact of visuals and text, and the effectiveness of discounts/promotions, we helped uncover trends and opportunities for creative refinement. The findings were compiled into a YouTube Creative Best Practice Insight Report, providing clients with customised insights on branding, consumer connections, and actionable recommendations for optimization. The aim was to create "unskippable" YouTube ads that resonate with viewers and drive engagement. Our partnership with Dentsu, combining their expertise in media, creative, and data science with Google's AI and ML capabilities, has enabled transformative gains in YouTube advertising effectiveness.