MediaCom Transforms Social Media Data Management with Automated Google Cloud Solution

Building a Scalable and Automated Data Workflow

Understanding MediaCom’s need for a robust and reliable system, we developed connectors that interface with social media APIs, automatically collecting and processing data. This data is then securely transferred to Google Cloud Storage and loaded into Google BigQuery, where it is organised and split by client for individual access. By integrating Tableau with BigQuery, we enabled advanced data visualisation and analysis, allowing MediaCom to gain valuable insights from their data. Additionally, Google Cloud Operations Suite was employed to monitor the system for any potential failures, ensuring consistent and reliable performance.

Enhancing Efficiency and Scalability

The implemented solution is not only scalable but also easily adaptable, enabling MediaCom to add new accounts without requiring extensive reconfiguration. One of the standout features of this system is its ability to backfill two years of account information, making the complete dataset accessible within a single day. This efficiency has transformed MediaCom’s data management process, providing a centralised source of truth that analysts can rely on each morning. This automation has freed analysts from the burdens of manual data processing, allowing them to focus on strategic initiatives that drive growth for their clients.

Achieving Operational Excellence and Client Satisfaction

Through our collaboration, MediaCom has transitioned to a modern, automated, scalable, and reliable data collection and reporting system. The implementation of GCP products has revolutionised their data workflow, providing a streamlined and efficient system that enhances overall performance and client satisfaction. The centralised and reliable access to data has empowered MediaCom to deliver more accurate and timely insights, ultimately contributing to their continued success in the competitive media landscape. By partnering with CloudSmiths, MediaCom has not only addressed its immediate data challenges but also established a foundation for future growth and innovation in data-driven media strategies.