Streamlining Sales Activity with Salesforce for ShopriteX
ShopriteX, the digital hub of Africa’s largest supermarket retailer, needed to upgrade its booking tool to support the rapid growth of its Rainmaker division's media and advertising business. The existing system was insufficient for managing complex campaigns. Partnering with CloudSmiths, ShopriteX implemented a CRM solution using ADvendio and Salesforce OEM. This upgrade streamlined media campaign management, from lead generation to execution, by automating and optimizing processes within a unified platform. The new system enhances efficiency, supports business growth, and equips ShopriteX's sales teams with the tools needed to drive innovation and create a 'Smarter Shoprite.'
Upgrading the Booking Tool for a Growing Media Business
As the Rainmaker division's media and advertising business continued to expand, their existing booking tool became increasingly inadequate. The outdated system could no longer keep up with the volume and complexity of managing media campaigns, leading to inefficiencies in lead management, sales processes, account management, and activity tracking. Recognising the importance of a robust and scalable solution, ShopriteX turned to us for a comprehensive CRM configuration.
Streamlining Campaign Sales with CRM Configuration
To address the challenges faced by Rainmaker’s campaign sales teams, we implemented a tailored CRM configuration using ADvendio and Salesforce OEM Solution. This upgrade was designed to streamline every aspect of the media campaign management process, from lead generation to sales, and from account management to campaign execution. By automating and optimising these processes, the new system enables sales teams to work more efficiently, track activities more accurately, and manage accounts more effectively.
Managing Media Campaigns from Start to Finish
With the upgraded system, ShopriteX's Rainmaker division now has the tools to manage media campaigns from beginning to end with greater ease and precision. The integration of ADvendio and Salesforce OEM Solution ensures that every step of the campaign process is tracked and managed within a single, unified platform. This not only enhances the team's ability to deliver successful campaigns but also supports the division's overall business growth by providing a more efficient and effective system.
Supporting Business Growth with Scalable Technology
The implementation of this upgraded CRM solution positions ShopriteX to continue its rapid expansion in the media and advertising space. By investing in a scalable and efficient system, ShopriteX ensures that their campaign sales teams have the tools they need to succeed, while also laying the groundwork for future innovations and growth.
As ShopriteX continues to lead the way in digital innovation within the retail sector, this enhanced media campaign management system will play a crucial role in supporting their mission to create a 'Smarter Shoprite' for the future.
ADvendio
Salesforce OEM Solution